Marketing

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What can I do with this major?

Area

Employers

Strategies

Sales

  • Industrial Sales
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Advertising Sales

Profit and nonprofit organizations

Product and service organizations

Manufacturers

Financial companies

Insurance companies

Print and electronic media

Consulting firms

Obtain experience through internships or sales jobs.

Must be highly motivated and well organized.

Proven leadership abilities are desirable. 

Develop a strong commitment to customer satisfaction.

Must work well under pressure and be comfortable in a competitive environment.

Customer relations

  • Customer Service

Businesses providing products or services to the public or to other organizations

Obtain part-time or summer experience. Develop problem solving skills, self-confidence, assertiveness, empathy, and stamina. Develop strong leadership and public speaking skills. Excellent written and verbal communication skills are required.

Purchasing/ Procurement

Government organizations

Large companies 

Educational institutions

Hospitals

Obtain excellent written and oral communication skills. Strong computer skills are necessary. Supplement program with courses in logistics and purchasing.

Retail

  • Buying 
    Store
  • Management

Department stores

Specialty stores

Discount stores

Super retailers

Obtain retail experience through summer, part-time, or internship positions. 

Present a consistent, pleasant, and service-oriented image to customers. Develop leadership ability and customer service skills. Demonstrate ability to work well under stressful conditions and as part of a team. Gain knowledge of the process of merchandise flow, an overview of signing, pricing, and presentation, and the ability to plan, organize, and lead. Develop ability to communicate in a concise manner. Be prepared to start as a trainee before advancing to other positions

Banking

  • Commercial Lending
  • Branch Management
  • Operations

Commercial banks

Credit unions

Savings and loan associations

Savings banks

Develop sales skills and good analytical skills. Take courses in accounting and finance. Obtain part-time employment or an internship position in a bank.

Develop strong interpersonal and communication skills in order to work well with a diverse clientele. MBA required for most positions related to investment banking.

Brand Management

Consumer goods 

Some service providers

Some industrial goods

Results orientation and creativity are desired attributes. Develop strong interpersonal, communication, and analytical skills. Obtain a broad background in advertising, research, consumer behavior, and strategy. Plan on pursuing an MBA for most brand management, consulting, and research opportunities.

Market Research

Large corporations 

Marketing research firms

Public institutions concerning health, education, and transportation

Management consulting firms

Develop good interpersonal skills and effective communication skills, both verbal and written. Good analytical and problem solving skills are critical. Preparation in statistics, mathematics, and behavioral science is required. Plan on obtaining an advanced degree in business or statistics.

Strategies for placement in Marketing

  • Most entry-level positions for marketing majors reside in sales.
  • Many marketing majors seek positions in advertising, public relations, sport management, and entertainment. Such positions are difficult to obtain and require breaking in at the bottom level. Seek internships in these fields even if unpaid.
  • Gain as much relevant experience as possible through internships or summer and part-time positions.
  • Join the American Marketing Association student chapter and seek leadership roles. 
    Develop excellent communication skills and the ability to work well with others.
  • Engage in personal networking to increase job possibilities.
  • Marketing is good preparation for graduate study in business. An MBA can open greater opportunities, particularly in areas of brand management and market research.

Prepared by the Career Planning staff of Career Services at The University of Tennessee, Knoxville. (2005) UTK is an EEO/AA/Title VI/Title IX/Section
504/ADA /ADEA Employer.

Links

American Marketing Association
Marketing Jobs.Com 
Brand Republic